Posts Tagged ‘Social media’

Hot Networking – The National Business Experts!!!

TNBE

Where Networking Gets Hot!

I interviewed with Gia Heller and her networking group, at that time known as Arizona Women (AWN) & Arizona Men (AMN) Networking, more than 16 months ago.  I’ve watched it blossom in to something that is absolutely the best of the best; not just in Arizona, but quickly evolving in to The National Business Experts (TNBE) with groups starting in several states, rapidly becoming a nationwide force.

As exciting as that is, we are now helping women & men all over the world starting with “Empowering the Women of Pakistan” to stand and be counted among the independent business people of the world.  When a business woman in Pakistan looks on the Internet and finds Gia Heller and The National Business Experts, you know you’ve put your kite in to the right wind!

There are so many networking groups to choose from in every city.  We all need the feeling of connection and validation that comes from long-term real world relationships found only in being a part of something bigger than ourselves.

TNBE is the catalyst that has allowed those of us who are serious about our passions, like Becky Feola owner ofAssisted Living Advantage who helps people transition in to an assisted care home, Cynthia Knight, the East Phoenix Valley realty expert for “first time home buyers” and Christina Wagner, Marketing Director for KFNX 1100 Newstalk Radio , grow.

That is just a small sample of the varied group members & businesses that have learned how to shine through social media, like FacebookTwitter, and LinkedIn under the careful tutelage of Gia & her social media team of experts Social Media Masters, including Heather Dopson & Patti Knoles.  It is all a part of making yourself over from a small business, to one that people seek out and follow on a daily basis.

One of our newest members, Kimberley & Brett Noe of AngryBadger Studios w/Brett Noe Productions, researched all the networking options in the Phoenix area and landed with Gia & TNBE.  Listening to her and following all the instructions she gave them, they have been able to gain 35 new customers in less than 45 days.  That is absolutely incredible for a video/film company.  But they did listen – they did learn – they did grow.

You owe it to yourself & your business to check out at The National Business Experts!

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When Someone Is Negative About Your Company…

How do you handle it when you’re standing there in front of someone who has a negative attitude about your company? You’ve done nothing but be supportive of this other person’s company and expect a little respect and open ears to hear what you have to say.

Do you run for cover? – Do you stand there and say OK – it’s not for you right now? – Do you get defensive about what you think is the greatest thing since sliced bread? – Do you …???

Yesterday I found myself doing all 3 of my responses above. I also wanted to figure out how to dig a hole into the pavement and just cover myself up!  When you try the 30 second elevator speech with someone who is not willing to listen or actually won’t permit you to sit and do a legitimate presentation, are you doing them a disservice by even trying to talk to them at that moment?

It’s so important to find a way to bring value to that person – But, how do you handle it when you really don’t know what that person values? No matter how well you think you know them. You think they care for people, but it still always comes down to time & money and what they want to accomplish.

So, we’re all in the same boat together – we want to be of value to each other. We want to give quality information about our own passions and loves and we have to see that it really may be “not right now” for people when you’re introducing them to new concepts and ideas.

Take the time to build relationships – we are back to the “who you know” mentality of the “good-ol-boys” (gals) groups!  Learn how what you have is of value to someone else and always realize that it takes real face-time (and not 100% Facebook) to build those relationships.

Starbucks logo

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Maybe, if you’re the sole proprietor of your own business, your new office is at a Starbucks and not at your laptop in your den/office!  Get out – Get to know people – Experience what is important to people and then show them how you can be of value to them and their goals.  We all have goals…so – when can we meet for coffee?

What is Attraction Marketing? What are the Laws of Attraction?

An overview of online marketing. A simple grap...

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We hear how the Law of Attraction Marketing is so great – but are there people out here in the world-wide-web who share this information without wanting your money? – I know – it’s all about the $ but…If we really do want to bring good to people and pay it forward, then we must provide value to people without expecting anything in return.

We must share what we know with others so that in helping others we are able to provide the absolute most value! We are all a part of something bigger than ourselves – we no longer have only ourselves to think about.

The Law of Attraction Marketing is very well laid out in a blog by Toni J Young – she indicates the following points for us to follow – you decide which ones are “Paying It Forward” and which ones are “For Profit Only”…I’ve made some decisions of my own – but I’ll keep those to myself!

1) Being yourselves and the value you share with others are factors that make you attractive to other aspiring entrepreneurs.

2) Lead Capture page is something that makes marketing another attractive prospect.

3) Autoresponder

4) Bio Page

5) The Funded proposal is another great tool for attraction marketing.

6) Primary business opportunity or product/ service

7) Affiliate Marketing

She suggests you ask a specific question for the home-based business prototype – “Would you like to learn how to use the internet to earn money from home”?

Attraction marketing & how it can explode your business

From the response to this question, you can then follow up with them with your information for your own home-based business.  When you are confident that your home-based business is really the best for anyone who will look at it…then you can have confidence in following up with that person for more contact information to really share your business.

But again – it really is about what you consider paying it forward.  I heard it today – If you provide people what they need to be successful – it will provide you with the success you seek. – We are more than the one, – we do this together!

There are so many ways to share what matters to us – and the trick to the Law of Attraction is finding those who value the same things.  There was a line on CSI (Crime Scene Investigators) just now on CBS – Great line – “If I’m helping people, I’m not hurting them” – what a great thought!

Networking – Building Relationships – Building Community

Semiotics of Social Networking

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You JUST found out you are UNEMPLOYED – Oh My Gosh – What do I do now???

What? – You get out there and you find places where people gather – Go online & find free networking events – Talk to people in the stores, in the bank lines, in the unemployment line – you NEVER know where your next opportunity is going to come from!

Take this time to look (not back) forward – See what it is you really want to do – and then MAKE IT HAPPEN!

Don’t sit for one minute thinking “oh pity me” – It will get you nowhere, but … drum roll please … unemployed.

Do you love to write – to cook – to introduce people to one another – Do you love finances – or management! – Are there free classes you can take that will help you with your social media so people can see the value in what you are and who you are?

There are so many things waiting for you – you just have to lift your head, kick back those shoulders, and stand proud!

Nobody ever moved ahead with their head down and buried in the sand…

21 Shoestring Marketing Secrets That All Small Business Owners Need to Know

HubSpot Leads Automatically Get Social Media I...

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In a posting today by Manta for Small Business Marketing from an article by ezinearticles.com – Expert – Jessica_M_Swanson, the advice was too good not to choose this format to pass it on, so here is the article in its entirety!

Unfortunately, many small business owners believe in the motto, “it takes money to make money” in the world of small business. The good news is that nothing could be further from the truth.

There are twenty-one shoestring marketing secrets that will give you the right frame of mind so that you can begin the process of building a thriving small business without spending a dime on marketing.

What every small business needs to know is that Shoestring Marketing is:

1. Low-cost. In today’s internet and social media age, there are now more low-cost marketing options than ever before. Not only is it possible, but absolutely doable to substantially grow your small business on a shoestring budget.

2. Commitment. If your marketing is going to eventually take hold, then you need to make a strong commitment to see it through until it sticks. Don’t give up in the early stages.

3. Patience. The fruits of your marketing labors don’t happen overnight. You need to plant your marketing seeds and tend to them regularly before your marketing garden blooms.

4. Branding. Your clients and customers need to have a clear picture in their minds about who you are and how your product or service can solve their most pressing problems

5. Consistency. Marketing is much like breathing. It’s the life of your small business and should be a regular part of your daily business activities.

6. Domination. If you want to explode your small business profits, then you must dominate a small part of your market. You need to become the “go-to” person in your particular niche.

7. Customer-focused. Your primary job is to clearly identify the problems that your prospects face and offer them the obvious solutions.

8. Identify your target market. It’s crucial that you know exactly who needs your product or service. Mass marketing doesn’t work in today’s business environment. Not only does it force you to water down your marketing message to please the masses, but it’s much too expensive for the shoestring marketer.

9. Elicits confidence and trust. Create experiences and situations that boost the level of confidence from your prospects. At the end of the day, people buy from those whom they like and trust.

10. Massive visibility. Since your prospects are exposed to over 4,000 ads every single day, you need to make sure that your small business is utilizing as many marketing platforms as possible. Your prospects should come across you in as many places as possible.

11. Repetition. Research suggests that prospects need to encounter your small business between seven and twelve times before they are ready to purchase. So, put yourself in front of your target market over and over again.

12. Ease of use. If your sales process, marketing materials or any other part of your business is too complicated, your customers will become confused. Confused customers simply don’t buy.

13. The WOW Factor. What are you doing to get noticed? How are you different than your competition? The fastest way to small business failure is to blend in with the crowd.

14. Quality. If your product and/or services aren’t top quality, then you won’t get repeat business. Your long-term success depends on satisfied customers who spread the word about your business and buy from you repeatedly.

15. Education. Position yourself as an expert and educate your prospects about why your small business can offer them the remedy to their most pressing pain points.

16. Relationships. Create real relationships with your prospects and customers. Answer their questions, solve their problems and help them if they’re stuck. Your prospects want to know that there’s a real person in front of your small business.

17. Increasing the lifetime value of customers. Over 20% of your existing customers will buy from you again (since they already know and trust you), so create additional ways for them to make purchases.

18. Automation. We’re living in a fast-tracked society that doesn’t work using old-fashioned marketing methods. So, embrace automation tools such as landing pages, email autoresponders, shopping carts, customer management software, etc.

19. Tracking your results. It’s essential to your overall survival that you have a clear understanding what works and what doesn’t work when it comes to your marketing. Use link tracking software to track your ROI (even if your only investment is your time).

20. Flexibility. Things change quickly and you must be willing to adapt. When the next “great” marketing platform emerges, be willing to jump on board and embrace it with excitement. If you are a flexible marketer, you’re always miles ahead of your competition.

21. Everything that you do. Marketing isn’t just about your advertising campaigns. Every single interaction that you have with your prospects promotes your small business. So, be careful how you answer the phone, respond to your emails and treat your customers because all of it makes an instant and lasting impression on them.

So, there you have it, twenty-one Shoestring Marketing strategies that will literally transform your small business from “just getting by” to “flourishing.” And, the best part of all is that you can do it all on a shoestring marketing budget.

Social Media Is Here To Stay – Are You?

Wordle Cloud of the Internet Marketing Blog - ...
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Everything we do today in the Social Media world is here literally forever…It’s the in-thing to do for every age; old,  young, and the in-betweeners!  There is the blog, the Facebook, the LinkedIn, the Twitter and every one of them goes to every person with a computer and a net connection.  Will what you say today have content and context tomorrow?

What we feel today – will we feel the same tomorrow? – Is the anger you feel today going to be the same anger you feel tomorrow?  We must remember that the person we yell at in print today is the same person you may want as a customer, a friend, a connection tomorrow.

How do we control what we say?  By thinking two and sometimes three times before we hit send – it is the same with Social Media that we have grown up with in the world of E-mail.  Think and think again.  We can’t take back what we’ve said.  We all demand more and more of our “world” and those in it…

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